Chagee Franchise Cost 2026
Chagee, a name synonymous with exquisite tea blends and a vibrant brand identity, has captivated the Malaysian market with its unique offerings. This article delves into the exciting world for Chagee franchise, exploring the opportunities and considerations for aspiring entrepreneurs.
Image Credit: VulcanPost
About Chagee
Chagee, a leading name in the tea beverage industry, has carved a niche for itself with its innovative approach to tea. By blending traditional tea-making techniques with modern flavors and creative presentations, Chagee has cultivated a loyal following of tea enthusiasts. The brand emphasizes quality ingredients, exceptional customer service, and a vibrant store environment, creating a unique and memorable experience for every customer.
Why Choose a Chagee Franchise?
Joining the Chagee franchise family offers numerous advantages:
- Strong Brand Recognition: Leverage the established brand equity and loyal customer base of a renowned tea brand.
- Proven Business Model: Benefit from a well-defined and successful franchise system with proven operational strategies.
- Comprehensive Support: Receive comprehensive support from the Chagee team, including training, marketing assistance, and ongoing guidance.
- High-Quality Products: Offer customers a diverse menu of high-quality tea beverages, including signature blends, fruit teas, and milk teas.
- Growth Potential: Tap into the growing demand for premium tea beverages in the Malaysian market and contribute to the brand’s continued expansion.
Requirement to Open a Chagee Franchise
Currently the franchise opportunity in Malaysia is not available but you can refer to China’s franchise requirements:
Store Requirements and Investment Budget (China):
- Store Size:
- Requires a minimum of 40㎡ (approx. 430sqft).
- Store Front:
- Minimum storefront width of 4 meters.
- Location:
- Must be located in prime commercial areas, such as:
- Ground floor of shopping malls.
- High-traffic street-level shops.
- Must be located in prime commercial areas, such as:
- Investment Budget:
- For a 40㎡ (approx. 430sqft) store, the investment budget is 300,000 MYR or more including rent and labor costs.
- Brand Positioning:
- The Chagee Franchise brand is positioned as a higher end brand.
- The minimum 40㎡ (approx. 430sqft) store requires a start up capital of 200,000 to 300,000+ MYR excluding rent and labor.
How Much to Open a Chagee Franchise?
Currently the franchise opportunity in Malaysia is not available. You can refer to the requirements in China for reference:
| Franchise Store Type | Major Cities （Tier 1 Cities) | Medium Cities (Tier 2 Cities) | Small Cities (Tier 3 Cities) |
| Store Area | 80㎡ or 860 sqft | 60㎡ or 645 sqft | 30㎡ or 322sqft |
| CHAGEE Franchise Fees | |||
| Franchise Fee | Approx. RM 25,000 (CNY 38,800) | Approx. RM 25,000 (Based on 38,800 CNY) | Approx. RM 25,000 (Based on 38,800 CNY) |
| Deposit | Approx. RM 6,500 (CNY 10,000) | Approx. RM 6,500 (Based on 10,000 CNY) | Approx. RM 6,500 (Based on 10,000 CNY) |
| Subtotal | Approx. RM 31,500 | Approx. RM 31,500 | Approx. RM 31,500 |
| CHAGEE Basic Franchise Costs | |||
| Renovation Costs | Approx. RM 36,000 (CNY 56,000) | Approx. RM 23,000 (Based on 36,000 CNY) | Approx. RM 9,600 (Based on 15,000 CNY) |
| Equipment Costs | Approx. RM 51,500 (CNY 80,000) | Approx. RM 38,700 (Based on 60,000 CNY) | Approx. RM 5,800 (Based on 40,000 CNY) |
| Raw Material Costs | Approx. RM 12,900 (CNY 20,000) | Approx. RM 9,600 (Based on 15,000 CNY) | Approx. RM 6,500 (Based on 10,000 CNY) |
| Advertising & Opening Costs | Approx. RM 12,900 (CNY 20,000) | Approx. RM 11,600 (Based on 18,000 CNY) | Approx. RM 9,600 (Based on 15,000 CNY) |
| Subtotal | Approx. RM 113,300 | Approx. RM 83,900 | Approx. RM 51,500 |
| CHAGEE Operating Costs | |||
| Rental Fees | Approx. RM 7,000/month (Based on 10,800 CNY/month) | Approx. RM 4,900/month (Based on 7,600 CNY/month) | Approx. RM 2,300/month (Based on 3,600 CNY/month) |
| Labor Costs | Approx. RM 7,200/month (Based on 11,200 CNY/month) | Approx. RM 4,800/month (Based on 7,500 CNY/month) | Approx. RM 2,580/month (Based on 4,000 CNY/month) |
| Utilities & Miscellaneous | Approx. RM 1,600 (Based on 2,500 CNY) | Approx. RM 1,290 (Based on 2,000 CNY) | Approx. RM 1,160 (Based on 1,800 CNY) |
| Working Capital | Approx. RM 42,600 (Based on 66,000 CNY) | Approx. RM 29,200 (Based on 45,200 CNY) | Approx. RM 14,700 (Based on 22,800 CNY) |
| Subtotal | Approx. RM 70,800 | Approx. RM 45,300 | Approx. RM 22,800 |
| Total CHAGEE Franchise Investment | |||
| Total Investment | Approx. RM 215,600 | Approx. RM 160,700 | Approx. RM 105,800 |
Frequently Asked Questions (FAQs)
- What are the key success factors for Chagee?
- Maintaining high-quality standards, providing excellent customer service, and effectively implementing marketing strategies are crucial for success.
- Maintaining high-quality standards, providing excellent customer service, and effectively implementing marketing strategies are crucial for success.
- What is the Chagee Menu Price?
- Here are a few popular Chagee beverages with approximate price ranges:
- Jasmine Green Milk Tea: RM 11.90 – RM13.90 (updated by 31st Dec 2024)
- Da Hong Pao Milk Tea: RM 12.90 – RM14.90 (updated by 31st Dec 2024)
- Glutinous Green Tea: RM 10.90 – RM12.90 (updated by 31st Dec 2024)
Please note that prices may vary slightly depending on the location and any ongoing promotions.
Image Credit: VulcanPost
How to apply Franchise:
- Research & Inquiry: Before everything, explore franchise options online to find the suitable franchise for you. Visit the franchisor’s website or franchise resource website and contact them.
- Application & Qualification: Complete the franchise application. Provide financial documents they requested. Attend an initial interview to understand their latest business plan and strategy.
- FDD & Agreement: Review the Franchise Disclosure Document (FDD). If you don’t know what is FDD, read the article here. If everything is good, sign the franchise agreement.
- Training & Support: Complete the franchisor’s training program. Get help with site selection and setup. Receive ongoing operational support.
- Outlet Opening & Operation: Now, start to set up your franchise outlet. Then you can launch your business. Remember, always follow franchisor guidelines.
Conclusion
Owning a Chagee franchise presents a unique opportunity for aspiring entrepreneurs to join a successful and growing brand. By leveraging Chagee’s strong brand recognition, comprehensive support system, and proven business model, franchisees can capitalize on the thriving tea beverage market in Malaysia.
Disclaimer: This article provides general information about Chagee franchising. For the most accurate and up-to-date information, please contact Chagee directly.
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